search engine optimization tools

Important Search Engine Optimization Tools


Most of us invested a lot in search engine optimization tools to optimize best and wanted to get the right tool for SEO to works. Here are a few search engine optimization tools to help with your search engine optimization efforts.

Link Popularity:

You can use this tool to check link popularity on Google, Yahoo, MSN and other search engines. You can check your websites or your competitors’ website link popularity by entering the URL.

As per Google, you can also check the popularity of the top three positioned sites for your chosen key phrase. This tool is useful for discovering actually how far off your sites are ranking top.

Your success is judged by your popularity. It’s an awesome tool to know how much your SEO is paying you.

Search Engine Rankings:

This tool can be used to check your search engine positions on the major search engines and directories.

Search Engine Rankings will retrieve positions from your domain. It offers online reports of web site rankings in 9 top search engines and web directories, including Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, Yahoo! Directory, Open Directory (Dmoz), and LookSmart. All results are taken from the US indexes.

Anchor Text Checker:

It is considered the fact nowadays that search engines use backlinks anchor text for ranking. The site should be ranked high for keywords in the backlinks anchor text.

Discover what words people are using to link to your website. Knowing this is very useful as it will enable you to know what key phrases you should use during your reciprocal link campaigns.

PageRank Search:

The PageRank Search tool allows you to search Google using any keyword(s) you wish. It will then return, in order of Google relevance, the sites associated with those keywords.

Each result may display a graphical bar with the PageRank of that particular site. The results of which can be viewed in order of PageRank.

PageRank Distribution:

An essential foundation for the positive effects of link exchange is that both involved pages propagate a similar amount of PageRank to each other. If one of the involved pages has a significantly higher PageRank or fewer outbound links, it is likely that all of its site’s pages lose PageRank, because of the most influencing factor i.e. size of a site.

This tool can be used to see how PageRank is spread over the top and leading search engines queries against the Google search index. It will allow you to compare the PageRank of achieving top rankings for these queries against each other.

Keyword Suggestions:

The keyword is the soul of SEO. Targeting the right keywords is a very important part of any search engine optimization campaign. Many get confused while deciding the right keyword for their website.

There are many tools available that can suggest you appropriate keywords for your website. Google has recently started its AdWords which suggest suitable keywords.

The keyword suggestions tool accumulate information from the Overture and Google databases to help you get the right balance between choosing very popular keywords and choosing words with less competition.

Backlink Tracker/ Finder:

This tool can be used to find potential link exchange partners. This is an important tool to track your links. Many websites provide you with a free backlink track but you need to sign up to get the right data. Backlinks are essential for link building.

This tool helps you to know the number of backlinks and your page’s rank over a period of time. To monitor backlinks you have to add your website URL. Link Tracker tool can help you to know the number of backlink links to your site.

Google Sitemap Generator:

This tool allows you to submit an XML map of the site containing information such as change frequency, priority, date created and more. Google uses these XML sitemaps to better understand and thus better spider your site.

This is a very useful tool for generating XML sitemaps. Generating a sitemap is very simple just to enter your URL address into the sitemap generation tool, which you can place into your root directory for Google to index your web site.

In a similar way, this tool can generate Text Sitemap to make a plaintext (.txt) file which lists the URLs in your site one after another. Yahoo requires this type of sitemap; the filename has been called ‘urllist.txt’. This should enable Yahoo to spider your site faster and more thoroughly.

The same tool can generate an HTML sitemap, which listed all the pages on your site in a simple manner to enable the search. Sitemaps are very important to help users and search engines find their way around your site.

Dynamic URL rewriter:

Dynamic URLs are generated from specific queries to a site’s database. Most search engines do not index dynamic URLs.

This tool can be used to turn dynamic URLs into search engine friendly static URLs. Static URLs typically rank better in the search engines than long complex dynamic URLs with lots of compound parameters, they are easier to index in the first place and they’re also friendlier looking to the end-user.

Site Report Card:

Site Report Card provides free website analysis, optimization and promotion reports. When your website is all set to take off you should judge the report card of your site.

These tools offer valuable information to help improve your web pages and increase your search engine ranking depending on Broken Links, Misspelled Words, HTML Validation, Load Time Analysis, Meta Tag Optimization, Image Optimization, Search Engine Inclusion, Site Popularity, Keyword Analysis.


Search engine optimization tools are offered for those who want them on top. The idea of this article is to combine various SEO tools, internet tools and webmaster tools in one place and help webmasters to build a successful website. These are about a few important SEO tools have discussed, apart from these tools, there are many that have been left out for self SEO.


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